Great advertising is only great when it delivers. Saturn’s creative team begins every assignment with the understanding that client results are the only results that matter. From building a new brand identity to planning a multifaceted advertising campaign, we follow a proven and effective process.
It all begins with the team. A single visionary might come up with a great idea, but it takes a team to make it work. With decades of aggregated experience, our award-winning creative director works with a diverse group of writers, brand strategists, print designers, digital gurus and video pros to create cohesive marketing campaigns that get results.
First, we set the objective, which becomes the litmus test for every strategic, creative and media decision that follows. The goal might be to increase brand awareness, drive product sales or build customer loyalty. But the objective will include a specific measure of success.
Next, we learn about your company and your customers. We gain deep insight into your business, your industry and your competition. What does your target need to see, hear, touch, taste and experience to inspire action? Where are they receptive to receiving and exchanging information?
Then, we plan. We evaluate the right mix of print, broadcast and digital media to engage your audience. Specify the metrics that will measure your success.
Finally, we create. Insights and strategy ignite ideas, which are translated into compelling concepts that capture your brand essence and resonate with your audience.
We bring these concepts to life in a diverse array of media. Logo designs. Brand identity. Marketing collateral. Print. Broadcast. Outdoor. Online. Point of Purchase. TV spots and viral videos. It all depends on the objective and the strategy.
Our team works through in-person meetings, online project management software, Skype video chats, whatever allows us to create common ground. The right person is brought to bear on each facet of the project, all under the watchful eye and guiding hand of our Creative Director. Saturn Creative delivers, for less.